Friday, 30 December 2016

Narrative Structures and The Crazies

Does The Crazies follow the CHN? Why or why not?
Typically, the classic Hollywood narrative starts with equilibrium. In The Crazies, the first shot we see is the exact opposite of equilibrium; the entire town where the film is set is burning in flames. The banner that reads Ogden Marsh falls to the ground representing both the physical and symbolic destruction of the town. At the end of the film we see the characters walking toward another city in hope of refuge. it’s at this point you could say that a new equilibrium has been established therefore following Tzvetan Todorov’s classic Hollywood narrative, however just before the credits role we are shown a shot from a satellite that indicates that the horror the characters have been struggling through isn’t about to end.

To summarise, The Crazies does not follow the classic Hollywood narrative and this can be proved by the opening shots to the film which depict disequilibrium rather than equilibrium. The end shot to the film from the point of view of the satellite also disproves this by ending the film on disequilibrium rather than a new equilibrium.



How many of propp’s character types can be identified in the film?
Our hero and main protagonist is of course David, who has the most screen time out of the characters. David spends the entirety of the plot keeping as many people safe as he can, doing his job to the fullest as the town sheriff. David saves his wife (and princess) Judy multiple times who is David’s reward at the end of the film. These are all events that are conventional to the hero role proposed by Propp.
Both our false hero and villain is the Government military group that originally created the virus that claimed the lives of so many people. We are shown that the military are false heroes in the scene where David discovers trucks full of cremated Ogden Marsh town members who were deemed uninfected. We are also shown this in the scene at the farm where a teenager runs to save his mother and is shot and burnt. We see the soldiers splitting the town into two groups, those who are infected and those who are not, the infected are strapped to beds and left while the uninfected are misguidedly led to ‘safety’ which consists of being loaded into a truck and exterminated. Before the vicious military acts we see in the film, the soldiers start off as a force that could help the town. People are guided to a safe facility where gunmen watch for the crazies, however off-camera the soldiers are ordered to exterminate the entire town in fear that they will spread the disease.
A helper role can be seen in both Russel and Judy in the film. For example, after fighting for the keys to the truck near the end of the film, a final hand reaches for David, a hand we believe belongs to one of the crazies, however it is Julie helping David to his feet. We also see David about to be shot in the house where Julie is tied to a chair, however the infected gunman is killed by a mystery bullet that we find out belongs to Russel. We also see Russel sacrifice his life for David and Judy to get past the military boarder.
And of course, our Princess is Judy, who is seen being saved multiple times by David, like for example when she is tied up in the house. She is also David’s reward at the end of the film.
To summarise, 5 of Propp’s character types can be found in The Crazies. David as the hero, The military as both the villain and false hero, Russel as the helper and Judy as both a helper and princess.

List 5 examples of binary opposition in the film and explain them briefly.

The most conventional binary opposite in The Crazies is the hero and the villain. David is quite obviously our hero as the town sheriff. He is caring toward the people of Ogden Marsh and puts them quite often before himself. On the opposite hand our Villain is the government military who are behind the towns infection and extermination.


 The 2nd notable binary opposite is the known and the unknown. This can be seen in the scene where David is trying to convince the town mayor to turn the water off, because he knows that the water supply is infecting the town, whereas the mayor does not. We can also see this same binary opposition in the scene where David is split from his wife at the outpost; the army know what is going on but David does not. Health and sickness are one of the films main binary oppositions, throughout we have those who have been effected by the illness and those who haven’t. We also have Innocence which comes in the form of the population of Ogden Marsh, and the corrupted which comes in the form of the government. The government are guilty for the infection yet they treat the town members like it is in fact their fault. Finally, we have power and the powerless. In The Crazies power comes in the form of either an infected individual or a non-infected individual with a firearm, for example, the infected try and kill uninfected people and the military while the military kill both the infected and the uninfected.

Identify the three ‘durations’ and give an estimate of the time each duration covers.

The overall plot time of the film is 4 consecutive days and we know this from the conversation that David has with federal officer after the group spike strip the car. During this conversation, David explains the he was still healthy after 3 days. From this point, we see them walk to the truck stop at night and walk through fields toward another town in what appears to be the next morning. The overall Screen time is 92 minutes due to that being how long the film roles. The duration of the whole story cannot be predicted because we the audience do not know when the government developed the virus, however the plane is predicted to have crashed around a week before the plot takes place.



Give two examples of events that cause later events in the film but which occur before the film ‘starts’

One example of an event that causes a later event in The Crazies is the plane crash. The farmer tells David and Russell that the plane crashed about a week ago, which tells us that it took a week for the infection to spread through the water and into the town, therefore leading to the pandemic. If the plane had not crashed, the water wouldn’t have been contaminated therefore the plot would not have taken place. Another example is Judy’s pregnancy. Because Judy is pregnant, her temperature is naturally higher, consequently she is quarantined at the outpost which then requires David to save her. This actually saves David’s life after he finds out that even the uninfected were killed.


Friday, 9 December 2016

Questionnaire

Create your own user feedback survey

Synopsis and Character Profiles


Production Diary

What we've done today: We have written a synopsis for our horror film, which will now allow us to plan for our horror trailer. We split up our plot up into Todorov's Narrative Theory and also discussed what character types, from Propp's Theory, which we will include in the film. We have researched potential locations for the shoot and discussed props, costume, and special effects for specific shots. What was agreed: We MUST acquire permission for any of our shooting locations. What we will do next lesson: Write and document character profiles, the 5 key plot points of our narrative, and email the owners of our desired shooting locations. What we've done today: We have made a power point on the setting and characters in our narrative, which will allow as to chose a cast. We have also researched names to fit the 1980's era which our film is set in. What was a agreed: We have agreed on the names of Ray, Chris, Megan, Glen and Patrick found on on '80's name generator' website. What will we do next lesson: Next lesson we will finish out synopsis and key scene blog post and hopefully get onto the shot list. What we've done today: Finished the 'research impact on production' post and the character profiles on the 'original idea' post. We also scanned in our first draft of our shot list along with the side notes. What was agreed: We have final character names and information on their role in the narrative of our film. What we will do next lesson: We will get everything uploaded on our blogs, and we'll begin to make progress on our audience research questionnaire. What we’ve done today: Today, we have learnt how to correctly create a story board and practiced the new techniques learnt such as how to show pans, tilts and zooms in the story board. We have also carried on with creating an audience research questionnaire and carried on with our trailer analysis. What was agreed: We have agreed on all the audience research questions for the questionnaire and posted them on survey monkey. What we will do next lesson: By next lesson we have our questionnaire responses which will be analysed and turned into pie/bar charts. 02/12/2016 What we've done today: Today we reviewed and analysed our Questionnaire results for our horror film idea. We made graphs and talked through the results of each question. We have also continued to work on our trailer analyses and finally got round to posting our shot list. What we agreed: We agreed that we should allow more time to gain more responses for our questionnaire next time around. We also agreed that every member of the group should be working on something throughout the entirety of the lesson. What we will do next lesson: Next lesson we will continue to work on our designated tasks and ensure that all our shared work is on each group members blog. 06/12/2016 What we've done today: We learnt about and began filling in release forms. We put in a call to the Thorpe St Andrew borough council to get in touch with the owner of the land. We continued with the trailer analysis and looked at trailers for inspiration for our opening shots. We also discussed potential music for the trailer What we agreed: Opening shots for the trailer, sound effects. What we will do next lesson: Continue the work on the storyboard, discussing more ideas for shots.
What we've done today: We have fully established synopsis ready to write up and blog. We have also made a start on the risk assessments and continued the communicate with the owners of a filming location. We also uploaded the initial ideas which were hand written and scanned into the computer.
What was agreed: We agreed a final synopsis of the film and found the exact location for shooting.
What will we do next lesson: We will finalize the shooting location with the owners and continue to complete risk assessments.

What we've done today: today we have completed our full synopsis allowing us to now move swiftly on our storyboard. We have also been working on uncompleted trailer analyses
What did we agree: we agreed to focus our combined efforts on both the story board and shot list
what will we do next lesson: we hope to get a considerable amount of the storyboard and shot list complete ready for production after the Christmas holidays.

Friday, 2 December 2016

Production Diary

What we've done today: We have written a synopsis for our horror film, which will now allow us to plan for our horror trailer. We split up our plot up into Todorov's Narrative Theory and also discussed what character types, from Propp's Theory, which we will include in the film. We have researched potential locations for the shoot and discussed props, costume, and special effects for specific shots. What was agreed: We MUST acquire permission for any of our shooting locations. What we will do next lesson: Write and document character profiles, the 5 key plot points of our narrative, and email the owners of our desired shooting locations. What we've done today: We have made a power point on the setting and characters in our narrative, which will allow as to chose a cast. We have also researched names to fit the 1980's era which our film is set in. What was a agreed: We have agreed on the names of Ray, Chris, Megan, Glen and Patrick found on on '80's name generator' website. What will we do next lesson: Next lesson we will finish out synopsis and key scene blog post and hopefully get onto the shot list. What we've done today: Finished the 'research impact on production' post and the character profiles on the 'original idea' post. We also scanned in our first draft of our shot list along with the side notes. What was agreed: We have final character names and information on their role in the narrative of our film. What we will do next lesson: We will get everything uploaded on our blogs, and we'll begin to make progress on our audience research questionnaire. What we’ve done today: Today, we have learnt how to correctly create a story board and practiced the new techniques learnt such as how to show pans, tilts and zooms in the story board. We have also carried on with creating an audience research questionnaire and carried on with our trailer analysis. What was agreed: We have agreed on all the audience research questions for the questionnaire and posted them on survey monkey. What we will do next lesson: By next lesson we have our questionnaire responses which will be analysed and turned into pie/bar charts.

02/12/2016
What we've done today: Today we reviewed and analysed our Questionnaire results for our horror film idea. We made graphs and talked through the results of each question. We have also continued to work on our trailer analyses and finally got round to posting our shot list.

What we agreed: We agreed that we should allow more time to gain more responses for our questionnaire next time around. We also agreed that every member of the group should be working on something throughout the entirety of the lesson.

What we will do next lesson: Next lesson we will continue to work on our designated tasks and ensure that all our shared work is on each group members blog.



Shot List



Wednesday, 23 November 2016

Men, Women and Chainsaws Reading




What does Clover mean by 'female victim-hero'?

A female victim-hero as explained by Clover in her book, Men Women and Chainsaws, is a character that is the representative ‘monster’ of women’s liberation. This character rather greedily acts as the monster, hero and as a victim of monstrous abuse from others. this character defeats these others, making her the hero, however, this act happens in the form of monstrous revenge.

Why does Clover say that males relate to the females in horror films, in particular, the 'final girl'?

Giving Clover’s interpretation of what King explains about the original Carrie novel character, males are prepared to identify not just with screen females but with screen females in the horror-film world in fear and pain. Final girls like Carrie who, for example, is pelted with tampons while being taunted at, receives abuse that by nature, boys would give and receive to and from one another. Such an oblique sexual gesture is like a young male having ‘his gym shorts pulled down in Phys Ed’.


Why does Clover suggest that horror research is problematic?
Who does Clover suggest makes-up the typical horror audience?

Because of the horror genre’s long-standing low-budget tradition, the audience is hard to analyse. Horror film audiences are studied less than television audiences therefore far less is known about them. Horror films are based on hunch and imitation, (for example, the slasher films that followed Halloween like Scream and Texas Chainsaw Massacre)  rather than audience statistics however, typical horror film viewing groups include, young men, more so in groups but also solo; heterosexual couples of various ages (mostly younger) and groups of adolescent girls.


Was there parity between horror audiences in regards to those who watched horror films at the cinema and those who watched them at home through rentals?
After a period of four weeks and speaking with 60 video rental employees, clover found that as well as males dominating the audience in cinema, between 3 out of 5 and 9 out of 10 horror film rental customers were males under the age of 30. This is evidence that could prove that males are the more predominant horror film audience and is the main parity between rental viewers and cinema viewers.

What are the two ways identified by Clover in which audiences identify with characters?

Clover states that there are two possible by which the audience are able to identify with characters on screen. This can be done either with primary identification  (which is the use of camera techniques)or secondary identification (the character of empathic choice). Clover explains that primary identification is more frequent due to the way that it connects with the characters, This proposal can be easily backed with Mulvey's 'Male Gaze' Theory.

Saturday, 19 November 2016

ZE: Horror Posters and Horror Trailers





The Conjuring 2 was distributed by Warner Bros. and screened in 60 countries. The film made $40,406,314 on its opening weekend in the USA, plus €930,950 in Italy, screening in a total of 3699 cinemas between the two countries.




Friday, 18 November 2016

Production Diary



What we've done today: We have written a synopsis for our horror film, which will now allow us to plan for our horror trailer. We split up our plot up into Todorov's Narrative Theory and also discussed what character types, from Propp's Theory, which we will include in the film. We have researched potential locations for the shoot and discussed props, costume, and special effects for specific shots.

What was agreed: We MUST acquire permission for any of our shooting locations.

What we will do next lesson: Write and document character profiles, the 5 key plot points of our narrative, and email the owners of our desired shooting locations.

What we've done today: We have made a power point on the setting and characters in our narrative, which will allow as to chose a cast. We have also researched names to fit the 1980's era which our film is set in.

What was a agreed: We have agreed on the names of Ray, Chris, Megan, Glen and Patrick found on on '80's name generator' website.

What will we do next lesson: Next lesson we will finish out synopsis and key scene blog post and hopefully get onto the shot list.

What we’ve done today: Today we have watched countless horror trailers and trailers that generally suit our theme. We have selected the best trailers and from those the aspects we like most and we plan to use similar aspects in our trailer
What was agreed: we agreed that the best trailers were: Get Out, The Forest and Stranger Things
What will we do next lesson: we will tie together a full idea for the film and compile a shot list

Thursday, 10 November 2016

Halloween Questions


Halloween Questions


How does the start exemplify a common technical code convention of the horror genre?
The film starts with a POV shot showing Michael walking around his stereotypically American middleclass estate home. The POV shot restricts us as viewers due to us only being able to see what Michael can see which creates suspense; one of the main ingredients in a horror film. The fact that the film starts in a stereotypical suburban environment entails the concept that ‘it can happen to you!’. This keeps the viewer on edge throughout and adds to the overall fear created. The film also starts with an effective spine chilling soundtrack that works perfectly in parallel with the shots and what is happening in them. The soundtrack is conventional to other horror soundtracks at its time having been played on an eerie sounding electric keyboard. 


How does the setting fit with the Horror genre?  
The films series of events conveniently take place on Halloween night which Is the reasoning behind the film’s title. Halloween along with Black Christmas (1975) was one of the first horrors to name the film after the night that the series of events in the narrative take place on. Friday the 13th and PROM NIGHT (1980) followed shortly after.
Shortly after the opening we are shown two characters who go to a compromised mental institution where potentially dangerous patients are walking the street with Michael Myers amongst them. During the time that Halloween was produced, there was more fear than there was understanding for people with mental disorders. After Hitchcock’s archetypical Psycho (1960) was released, it became a well-known convention of the horror genre to have an antagonist with mental disorders. 

What iconography of “innocence”do we hear or see early on?
Early in the day we see children in Halloween costumes trick or treating like they would in regular American suburban neighbourhoods. We also hear the children in the background of certain shots up until quite late at night in the narrative. The very nature of children in itself is innocent which is important in Halloween because at the beginning of the film we see an innocent looking child stab and kill his naked sister after having watched her make love to her boyfriend while 15 years later we are shown regular innocent children trick or treating. This emphasises how dark and broken Michael Myers’s character Is.   Another representation of innocence is Laurie’s costume. Unlike the other characters Laurie isn’t sexualised in anyway, she is clothed like a middle aged women from head to toe which suggests to us that she isn’t a sexually irresponsible teenager like her friends; this tells us that she is likely a virgin. Laurie also comes across as a bit of a nerd not only because of how important it is to her to go and get her chemistry book because of the scene where she is watching Michael through the window watching her. Laurie’s teacher asks her a question while she is distracted   yet she is still able to provide an answer better than the average class mate.

What was the main industry impact of Halloween?
Halloween was produced on a reasonably sized budget of $300,000 and produced a profit of $47 million at the box office in the United States and $70 million worldwide. In terms of how much the value of the dollar has changed, the film produced a 2016 equivalent of $267 million becoming one of the most profitable independent films that has ever been produced. A lot of critics credit the film as the first in a long line of slasher films inspired by Alfred Hitchcock’s Psycho (1960). The film had such an impact on its generation both culturally and historically that a copy was made for preservation in the National Film Registry by the Library of Congress.



Name some ‘’slasher ‘’ films which followed in from Halloween
Friday 13th
Scream
My bloody valentine

What are the four plot rules of the ‘’ slasher ‘’ film sub-genre which Halloween began?
1.    A traumatic event in the past creates a psychopathic killer.
2.    The killer returns to the site of the event, usually on a specific date in the present that allows the makers to use a calendar motif in the title
3.    The killer stalks and graphically kills a group of obnoxious and stupid teens of both sexes, usually with some kind of bladed women, often a garden or farming implement
4.    A ‘’final girl ‘’ survives, usually boyish and often virginal, to thwart the killer, although he is never entirely vanquished.

Gives three ways in which Laurie is androgynous
Unlike any of the other characters including the men, Laurie fights back to try and save herself. She is also very asexualised through her choice of costume that makes her look like a middle aged women and not only this, but Laurie has an unconventionally low voice for a woman in a horror film. She also has a very masculine jaw. 

What does the extract mean by ‘’ a reactionary sexual agenda ‘’?
Unlike the other teens that are ‘distracted’ by sex as John Carpenter puts it in an interview, Laurie the virgin is able to protect herself until the very end. This represents teen sex as wrong which is conventional to the iconography of sex opinion during the late 1970’s after aids was becoming a western pandemic.

How does the director, John Carpenter, counter the suggestion that the Halloween has a reactionary sexual agenda?      
He explains that the other characters are simply ‘’distracted ‘’ by beer and sex and that nothing symbolic was meant by it.

Why does Mike Myers kill his sister?     

Personally I think that Mike Myers is a representation of the aids virus and the fact that he kills his very own sister embodies the idea that Aids, being a sexually transmitted disease does not in any way discriminate against its victims. It is a statement to teenagers who are sexually active to either stop or be extremely careful. I arrived at the conclusion after the killing of Myer’s sister was anchored sexually by the fact the Mike had stood and watched her with her boyfriend and proceeded to kill her in a phallic-like stabbing action while she lay naked on the floor.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

Friday, 14 October 2016

Horror Poster Analysis: POLTERGEIST

H o r  r o r   P o s t er    A n a l y s I s:


P O L T E R G E I S T



Like most horror film posters from the 80’s this one is set in a kind of non-existent location. we are given the connotation by the darkness that it is night time however we have no idea unless we have watched the film where the girl is sat. she Is in fact depicted sitting in front of the living room television.
Straight away we can see that the only colors used are blue and black, this gives connotations of night and represents isolation, it also is conventional to the iconography of old static televisions that created that eerie blue glow. This helps to establish a theme that revolves around television. The Image of the girl sat before the television has also been made to look very grainy like it’s on a screen, this makes the viewer feel like they are looking at a television connoting fear and anticipation and representing the theme that causes horror in the narrative itself. Even the typography follows the television theme by appearing to be lit up by the same eerie blue light.

The text above the image that says ‘’they’re here’’ is given meaning by the girl peering into the television, this motivated choice of composition denotes to the viewer that whoever ‘they’ are, they are inside the television which the girl is dangerously close to which creates a sense of suspense due to our natural instinct to protect children.  The other line of text beneath the film title sparks the viewer off thinking about what scares them which momentarily connotes fear and terror, they make a connection between these connotations and the film itself which creates appeal for its supposed scariness. The use of a little girl connotes danger and makes the viewer feel like they somewhat have a responsibility to see the film and make sure that the child makes it out okay. The need to care and nurture is a basic human need listed in the Maslow’s Hierarchy of needs which is exploited perfectly here.

Overall a feeling of standstill and isolation is created by the Poster, we are given the sense that in the vast darkness that surrounds the girl, she has turned to the one source of light which is in fact the evil. This contradiction of human instinct represents how no one will be safe in the film.

Horror Poster Analysis: SCREAM 4

Horror Poster Analysis:


SCREAM 4





The first thing we look at in this poster is how the iconic scream mask is transformed into the blade of a knife. For anyone that hasn’t seen the film this would tell them right away that this is a conventional slasher horror. Slasher horrors almost always feature an antagonist with a mask and bladed weapon much like Halloween, Friday the 13th and Texas chainsaw.


The mask appears to be the only thing lit in what looks like infinite darkness which connotes not only a sense of isolation but fear of the fact that in this darkness, the only company you have is this masked killer. The mask is ghostly and skull like which is a representation of the dead and death is the most important part of the iconography of horror. The knife part of the face Is made to look painstakingly real with its clean metal finish and the blade its self is detailed in a way that denotes it has just been sharpened.

The shine on the end of the blade suggests to the viewer that it is brand new and ready to strike into its next victim. The scream San-serif font is very clean with its straight sharp edges all representing the very nature of bladed objects. This poster being for the 4th film cleverly incorporated the 4 into the text as the A. The 4, the date and slogan are written in a blood red font which is a direct representation of spilling blood from a victim. The red also connotes fear and danger to the viewer. The scream mask in its self is a representation of fear and death, so the mask turning into a knife is conventional to the iconography of the slasher Horror genre.

Thursday, 13 October 2016

Total Film Magazine Analysis: TRON

M o v i e   Ma g a z i n e    A n a l y s I s:

TRON


This Tron poster is set somewhere in the ‘Grid’ a place made of data and electronic information inside the narrative of Tron. Nothing in the image can help us determine what time of day it is for the characters however the use of pale blue lighting connotes a sense of night time representing moonlight. The characters are all wearing costumes similar to the very location they are stood at: black and pale blue, which is also the same for the magazine issue’s masthead and main cover line. A kind of ambience is created by the main subject holding an iconic movie prop at the right height for it to be one of the letters for the movie title. The characters on the main cover are lit from below to make it appear that the typography is in fact lighting them, this again represents a kind of ambience.

The way in which the characters are standing gives the shot a sense of narrative. They are positioned into a triangular formation holding their futuristic weapons representing defence. The style of the entire issue follows the iconography of Tron, the sleek black shapes with fluorescent edges lit in pale blue; a vogue that was a large part of futuristic films during the time that the first Tron film was released (July 1982). Both men have very stern facial expressions connoting anger and representing masculinity while the women is posed in a way that shows the curves of her body connoting femininity and representing sexualisation.



Overall the use of blacks and pail blues connote a strong sense of purity and represent the nature of data and electricity. This is conventional to the iconography of most arthouse style science fiction films.

Empire Magazine Analysis: INCEPTION

M o v i e   Ma g a z i n e    A n a l y s I s:

I N C E P T I O N




We can see straight away that the character in the main cover image of this Empire magazine is in a dream-scape type environment that can be found in the narrative of the film, this sets the theme for the issue.

Leo has been lit with low-key lighting in this image which goes well with the stormy coloured background behind him, it connotes darkness and seriousness. He has also been photographed from a low angle which represents his power in the plot of the film. A bright red has been used for the Empire masthead and Inception main cover line. The red gives connotations of threat and warning representing danger. The typography to the left and right of Leo has been sized in a way that creates a corridor like form creating a sense of isolation and gives the image an extra dimension which is conventional to the iconography of the film with its rotating corridors and primrose stair sets.
The character in the main cover image has been posed in a way that gives relaxed connotations which contrasts strongly with his facial expression and pistol. This has been done to represent the unhinged part of the characters persona which creates interest for the viewer. The characters costume is also very corporate in style which leads to the influence of having a corporate style font for the cover lines.
As a whole the magazine cover looks quite enigmatic, with a business man nonchalantly holding a glock pistol with a very serious look on his face and text that creates the form of a corridor with pieces of folding city in the background. Together these signs create connotations of complexity and mystery and represent the films psychological nature.



Total Film Magazine Analysis: Bond

M o v i e   Ma g a z i n e    A n a l y s I s:

B O N D


This front cover is set outside of a casino where bond is shown mid-dramatic stride. The shot of the casino has been cut into the outline of a woman which gives heterosexual connotations of femininity and is a direct representation of the male gaze. Daniel Craig who plays James Bond in the particular film that this magazine is reviewing has been superimposed over the masthead, giving connotations of importance and representing power. Daniels face and blazer have been artificially lit in post-production to appear as though they are being lit by the shine coming from the metallic background; this anchors the prestigious connotations being produced by the foil like background to James Bonds character and represents James Bond and the bond franchise as being prestigious. Big bold san serif fonts throughout the main cover connote urgency and action and represent the nature of the Bond films.

Daniel is shot, dressed and posed in a way that connotes strong masculinity; this represents one of Bonds main characteristics in the Film and is conventional to the iconography of action films. 

In terms of narrative, Bond appears to have just left the casino and is prepared for a chase. His pose suggests that he is mid stride and his facial expression connotes anger and concentration. Daniel’s indirect mode of address represents Bonds concentration in his present task, he hasn’t time to stop and look at the consumer through the magazine cover.