Thursday, 13 October 2016

Total Film Magazine Analysis: Bond

M o v i e   Ma g a z i n e    A n a l y s I s:

B O N D


This front cover is set outside of a casino where bond is shown mid-dramatic stride. The shot of the casino has been cut into the outline of a woman which gives heterosexual connotations of femininity and is a direct representation of the male gaze. Daniel Craig who plays James Bond in the particular film that this magazine is reviewing has been superimposed over the masthead, giving connotations of importance and representing power. Daniels face and blazer have been artificially lit in post-production to appear as though they are being lit by the shine coming from the metallic background; this anchors the prestigious connotations being produced by the foil like background to James Bonds character and represents James Bond and the bond franchise as being prestigious. Big bold san serif fonts throughout the main cover connote urgency and action and represent the nature of the Bond films.

Daniel is shot, dressed and posed in a way that connotes strong masculinity; this represents one of Bonds main characteristics in the Film and is conventional to the iconography of action films. 

In terms of narrative, Bond appears to have just left the casino and is prepared for a chase. His pose suggests that he is mid stride and his facial expression connotes anger and concentration. Daniel’s indirect mode of address represents Bonds concentration in his present task, he hasn’t time to stop and look at the consumer through the magazine cover.

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