Saturday, 29 April 2017

Draft Trailer

Evaluation Question 2

A film distributors job is to market, advertise and distribute a film. To do this, the film distributor has to work with the director, producer and exec to understand who the target audience is, what demographic they fall under and the best advertisement techniques to inform them of the film using a range of different media platforms. There are a lot of methods that the film distributors are able to use nowadays thanks to a proliferation of hardware and content concerning the internet. The purpose of these methods is to inform and spread awareness of the product to their target audience and create a kind of ‘hype’. For example, some film distributors might choose to advertise outdoors, this would include billboards, building canvas’ bus stop and bus body posters. Digital advertisement seems to be the dominant form of advertisement in our day and age, a film distributor can use website adds, YouTube video’s, tweets, radio adverts, and more to spread awareness to the public audience. This being said, it depends which demographic the distributors are trying to appeal to. For example, if the demographic is young teens, the distributors are likely to invest in online advertising or more specifically, social media advertisement due to the high usage of social media in youth today. 
Another valid example is the recent ad campaign released for the late Deadpool. This is a film with a large target audience therefore the distributors are likely to invest equally in both online and outdoor advertisement that will appeal to a large demographic and mass audience.  It is enormously important for the distributors to know the film’s target audience so that they can invest money in understanding how and what the audience want to see in the film in order to gratify their needs.




Deadpool is a 2016 American Antihero film starring Ryan Reynolds. The film is based on a story from an amalgamation of many original Deadpool comics published by Marvel and was distributed and marketed by the media giant 20th Century Fox. 20th Century Fox is an American film studio that has distributed a respectful portion of Marvel films including the entire X Men franchise as well as spin-offs like The Wolverine and Logan. It is one of the biggest film heads in the world having featured its iconic intro in some of the best films ever made; It only takes a glance of the company’s logo for the audience to gather that the film will be a smash at the box office. Unlike the previous Marvel films released by 20th Century Fox, Deadpool was rated a 15 certificate in the UK which tells us a lot about the film and its audience. Due to the film belonging to the Marvel universe, its primary demographic was mostly men and male teenagers, because of its R- rating, many of the younger teenagers had to be accompanied by adults in order to legally view the film. This caused the demographic to include Women and children due to the younger ones having to bring an adult.
Deadpool is a fitting example of unified identity with its variety of marketing techniques. To start with genre, Deadpool is a hybrid film containing iconography from action films, science fiction, romance, adventure, comedy and more. This means that naturally the film appeals to a huge audience due to the variety of its themes. In order to meet Deadpool’s already existing comedy values, 20th Century Fox went all out on the advertisement for the film. For example, because the film was due to be released around Valentine’s day, the distributors released a series of mock posters for the film that made the film look like it was going to be a love film. They also made a billboard that made the words Deadpool using popular emoji from the Apple IPhone, the distributors then mocked their own poster with another poster enforcing those comedic values that fans identify as belonging to Deadpool. The whole campaign seemed a little bit homemade and desperate which was intentional to try and make it look like Deadpool had made the advertisement himself; this is conventional to the way that Deadpool continuously breaks the 4th wall with his audience no matter the platform, be it video game, comic, or movie.



Deadpool had two audiences who were very likely to go and see the film no matter how effective the advertisement campaign. You had the pre-existing fan base for both the Deadpool character and Ryan Reynolds which was advantageous. Ryan Reynolds took control of the social media accounts and was posting teaser videos and images, some were serious and some were funny; some of the funny ones went viral so people who didn’t know about the film were informed of its release on social media. Aside from this the iconography of guns and swords within the film is conventional to action film genre, it is also a phallic symbol connoting power. Since Deadpool’s release in early February, the film has made over $780 million. This ranks the film the 8th highest grossing film of all time, critics believe it was down to its incredibly strong marketing campaign and gripping narrative along with the colossal demographic that went to go see it.




Tuesday, 21 March 2017

Evaluation Question 4



Web 2.0

Web 2.0 technologies have revolutionized the face of the media. When the internet was first being introduced to the public, we only had the option of being consumers, today we have the ability and are persuaded by the media (e.g. Instagram, Facebook etc.) to be prosumers. Not only do we consume online material, we the public produce it. Thanks to cheap/ free software and online sharing websites like blogger, Vimeo and YouTube, we are able to share our content with our own audiences. This makes it much easier to distribute our own digital products and information and is a perfect cost effective way of receiving feedback in order to improve our own media. We can also use these technologies to promote and advertise our products. 

Friday, 24 February 2017

Horror Magazine Cover



Cabin in the woods Poster Analysis


Image result for horror film postersThis poster is set in the woods however; it is not a regular landscape as we can see. Rather than having an iconic freeze frame from the film or a prop on the poster, we are shown a symbolic representation of what kind of film The Cabin in The Woods really is. The background Is masked in an eerie fog that gives connotations of fear and represents the unknown that lurks within.

The wood cabin which is religiously conventional to the iconography of horror films has been made unconventional by being displayed through a clever use of graphics as a Rubik cube type shape. The small text below this graphic anchors the meaning behind such an illustration and denotes to the viewer that the Rubik cube puzzle wood cabin is a representation of how complex the narrative Is which creates intrigue for the viewer making them want to see it. The cabin is also shot from a low angle which makes it appear to have dominance over everything else in the frame. This connotes importance. Toward the bottom of the frame we can see scratching which looks as though it has been done with something sharp, this connotes fear and danger to the audience. Because of the shot angle of the poster, the scratches look like they have been done by something that’s lurking in the fog beneath the Cabin. Overall the poster is unsettling and puzzling to the viewer connoting isolation and represents the way the film will make the viewer feel throughout.

Thursday, 26 January 2017

Production Diary

What we've done today: We have written a synopsis for our horror film, which will now allow us to plan for our horror trailer. We split up our plot up into Todorov's Narrative Theory and also discussed what character types, from Propp's Theory, which we will include in the film. We have researched potential locations for the shoot and discussed props, costume, and special effects for specific shots. 
What was agreed: We MUST acquire permission for any of our shooting locations. 
What we will do next lesson: Write and document character profiles, the 5 key plot points of our narrative, and email the owners of our desired shooting locations.

 What we've done today: We have made a power point on the setting and characters in our narrative, which will allow as to chose a cast. We have also researched names to fit the 1980's era which our film is set in. 
What was a agreed: We have agreed on the names of Ray, Chris, Megan, Glen and Patrick found on on '80's name generator' website. 
What will we do next lesson: Next lesson we will finish out synopsis and key scene blog post and hopefully get onto the shot list. 

What we've done today: Finished the 'research impact on production' post and the character profiles on the 'original idea' post. We also scanned in our first draft of our shot list along with the side notes. 
What was agreed: We have final character names and information on their role in the narrative of our film. 
What we will do next lesson: We will get everything uploaded on our blogs, and we'll begin to make progress on our audience research questionnaire. 

What we’ve done today: Today, we have learnt how to correctly create a story board and practiced the new techniques learnt such as how to show pans, tilts and zooms in the story board. We have also carried on with creating an audience research questionnaire and carried on with our trailer analysis. 
What was agreed: We have agreed on all the audience research questions for the questionnaire and posted them on survey monkey. 
What we will do next lesson: By next lesson we have our questionnaire responses which will be analysed and turned into pie/bar charts. 

02/12/2016 
What we've done today: Today we reviewed and analysed our Questionnaire results for our horror film idea. We made graphs and talked through the results of each question. We have also continued to work on our trailer analyses and finally got round to posting our shot list. 
What we agreed: We agreed that we should allow more time to gain more responses for our questionnaire next time around. We also agreed that every member of the group should be working on something throughout the entirety of the lesson. 
What we will do next lesson: Next lesson we will continue to work on our designated tasks and ensure that all our shared work is on each group members blog. 

06/12/2016 What we've done today: We learnt about and began filling in release forms. We put in a call to the Thorpe St Andrew borough council to get in touch with the owner of the land. We continued with the trailer analysis and looked at trailers for inspiration for our opening shots. We also discussed potential music for the trailer 
What we agreed: Opening shots for the trailer, sound effects. 
What we will do next lesson: Continue the work on the storyboard, discussing more ideas for shots. 

What we've done today: We have fully established synopsis ready to write up and blog. We have also made a start on the risk assessments and continued the communicate with the owners of a filming location. We also uploaded the initial ideas which were hand written and scanned into the computer. 
What was agreed: We agreed a final synopsis of the film and found the exact location for shooting. 
What will we do next lesson: We will finalize the shooting location with the owners and continue to complete risk assessments. 

What we've done today: today we have completed our full synopsis allowing us to now move swiftly on our storyboard. We have also been working on uncompleted trailer analyses 
What did we agree: we agreed to focus our combined efforts on both the story board and shot list 
What will we do next lesson: we hope to get a considerable amount of the storyboard and shot list complete ready for production after the Christmas holidays. 


What we've done today: we have complete 7 shots so far of our storyboard and completed the majority of the risk assessments for the shorting locations. We have also dealt out some of our talent releases to potential actors. 
What was agreed: We will work on the storyboard in our spare time. We will also get the rest of the talent releases given out to the other potential actors that we discussed today. We are yet to confirm our permission to film at St. Andrews, but hope to confirm it this week. 
What we will do next lesson: continue to work on the storyboard and risk assessments. We also plan to get as all recently complete work uploaded to our blogs. 

What we've done today: Made a start on the 'document' props ready for the shoot this Sunday, and we got the shot of the barbed wire being cut 
What was agreed: Shooting times, costumes, and props have all been agreed on with both the crew and actors. What we will do next lesson: Make sure all props and costumes are prepared for this Sunday's shoot.

What we've done today: As prep for the shoot at the weekend we have sewn a 'Tempus' logo on the back of a workers overall as an our fit for our films killer, Horas. We have also created a map of the forest to use as another prop for the shoot.
What we will do next lesson: Next lesson we will view all the footage from the shoot and edit it. 
What was agreed: we agreed on a typewriter styled font to use the document we're using for a prop. We also finalized the times and locations that we're going to shoot at the weekend.  


What we've done today: We saved our footage on to the mac and watched through them, coming up with other ideas as we went along,
What we agreed: That we will film this Sunday at Fritton Woods
What we will do next lesson: Finalise plans for Sunday and begin the edit


17/01/2017

What we've done today - Today, we viewed all our footage from the Fritton woods shoot from the weekend. One group member continued to edit the trailer whiles the others started to create a poster for the film and create a behind the scenes blog post of the two shoots. 
What we will do next lesson - Next lesson, a different group member will continue editing the trailer and the others will work on the poster and magazine cover. We also aim to complete the behind the scenes blog post. 
What was agreed - Today, we agreed that we'd alternate the editing each lesson.

19/01/2017

What we've done today: continued with the rough cut of the trailer edit and working on our magazine covers.
What was agreed: we need two more shots.
What we will do next lesson: carry on with the rough and get missing two shots.


20/01/2017

What we've done today: Identified issues with our edit and worked out a solution. Continued work on our magazine covers.
What was agreed: That the missing shots will now be filmed next lesson due to group absences.
What we will do next lesson: Fix the edit and film the missing shots.

24/01/2017

What we've done today: Today, one group member continued to edit the trailer (a different group member from the previous lesson) while the others continued to create their magazine covers and posters. 
What was agreed: We have agreed to edit from the SD card to make it easier. This will means the SD card will need to be brought in each lesson so we will make sure we know who has it and where it is at all times. 
What we will do next lesson: Next lesson a different group member will edit the trailer while the others will continue creating their magazine covers and posters.     

26/01/17

What we've done today: Today we worked on our individual magazine covers while Jake carried on work with the edit
What was agreed: that our rough cut is almost complete
What we will do next lesson: next lesson we will continue to create our magazine covers and complete our rough cut.

Monday, 16 January 2017

Production Diary

What we've done today: We have written a synopsis for our horror film, which will now allow us to plan for our horror trailer. We split up our plot up into Todorov's Narrative Theory and also discussed what character types, from Propp's Theory, which we will include in the film. We have researched potential locations for the shoot and discussed props, costume, and special effects for specific shots. 
What was agreed: We MUST acquire permission for any of our shooting locations. 
What we will do next lesson: Write and document character profiles, the 5 key plot points of our narrative, and email the owners of our desired shooting locations.

 What we've done today: We have made a power point on the setting and characters in our narrative, which will allow as to chose a cast. We have also researched names to fit the 1980's era which our film is set in. 
What was a agreed: We have agreed on the names of Ray, Chris, Megan, Glen and Patrick found on on '80's name generator' website. 
What will we do next lesson: Next lesson we will finish out synopsis and key scene blog post and hopefully get onto the shot list. 

What we've done today: Finished the 'research impact on production' post and the character profiles on the 'original idea' post. We also scanned in our first draft of our shot list along with the side notes. 
What was agreed: We have final character names and information on their role in the narrative of our film. 
What we will do next lesson: We will get everything uploaded on our blogs, and we'll begin to make progress on our audience research questionnaire. 

What we’ve done today: Today, we have learnt how to correctly create a story board and practiced the new techniques learnt such as how to show pans, tilts and zooms in the story board. We have also carried on with creating an audience research questionnaire and carried on with our trailer analysis. 
What was agreed: We have agreed on all the audience research questions for the questionnaire and posted them on survey monkey. 
What we will do next lesson: By next lesson we have our questionnaire responses which will be analysed and turned into pie/bar charts. 

02/12/2016 
What we've done today: Today we reviewed and analysed our Questionnaire results for our horror film idea. We made graphs and talked through the results of each question. We have also continued to work on our trailer analyses and finally got round to posting our shot list. 
What we agreed: We agreed that we should allow more time to gain more responses for our questionnaire next time around. We also agreed that every member of the group should be working on something throughout the entirety of the lesson. 
What we will do next lesson: Next lesson we will continue to work on our designated tasks and ensure that all our shared work is on each group members blog. 

06/12/2016 What we've done today: We learnt about and began filling in release forms. We put in a call to the Thorpe St Andrew borough council to get in touch with the owner of the land. We continued with the trailer analysis and looked at trailers for inspiration for our opening shots. We also discussed potential music for the trailer 
What we agreed: Opening shots for the trailer, sound effects. 
What we will do next lesson: Continue the work on the storyboard, discussing more ideas for shots. 

What we've done today: We have fully established synopsis ready to write up and blog. We have also made a start on the risk assessments and continued the communicate with the owners of a filming location. We also uploaded the initial ideas which were hand written and scanned into the computer. 
What was agreed: We agreed a final synopsis of the film and found the exact location for shooting. 
What will we do next lesson: We will finalize the shooting location with the owners and continue to complete risk assessments. 

What we've done today: today we have completed our full synopsis allowing us to now move swiftly on our storyboard. We have also been working on uncompleted trailer analyses 
What did we agree: we agreed to focus our combined efforts on both the story board and shot list 
What will we do next lesson: we hope to get a considerable amount of the storyboard and shot list complete ready for production after the Christmas holidays. 


What we've done today: we have complete 7 shots so far of our storyboard and completed the majority of the risk assessments for the shorting locations. We have also dealt out some of our talent releases to potential actors. 
What was agreed: We will work on the storyboard in our spare time. We will also get the rest of the talent releases given out to the other potential actors that we discussed today. We are yet to confirm our permission to film at St. Andrews, but hope to confirm it this week. 
What we will do next lesson: continue to work on the storyboard and risk assessments. We also plan to get as all recently complete work uploaded to our blogs. 

What we've done today: Made a start on the 'document' props ready for the shoot this Sunday, and we got the shot of the barbed wire being cut 
What was agreed: Shooting times, costumes, and props have all been agreed on with both the crew and actors. What we will do next lesson: Make sure all props and costumes are prepared for this Sunday's shoot.

What we've done today: As prep for the shoot at the weekend we have sewn a 'Tempus' logo on the back of a workers overall as an our fit for our films killer, Horas. We have also created a map of the forest to use as another prop for the shoot.
What we will do next lesson: Next lesson we will view all the footage from the shoot and edit it. 
What was agreed: we agreed on a typewriter styled font to use the document we're using for a prop. We also finalized the times and locations that we're going to shoot at the weekend.  


What we've done today: We saved our footage on to the mac and watched through them, coming up with other ideas as we went along,
What we agreed: That we will film this Sunday at Fritton Woods
What we will do next lesson: Finalise plans for Sunday and begin the edit

Prop List for 15/01/2017 and 8/01/2017

Sunday 8th January - Kings Street shoot & St. Andrews shoot

Props
  • Fake Document: Test subject log
  • Fake Document: Horace's ID
  • Fake Document: Time Map of the forest
  • Electric lantern
  • Fake Knife
  • Fake Blood
  • Cigarette 
Costume
  • Horace's Overalls 
  • 80's clothing for Robin, Meg, Chris, and Ray
  • Press style clothes for Glen
Sunday 15th January - Fritton Woods shoot

Props
  • Fake Knife
  • Fake Blood
  • Torches
  • Electric Lantern
  • Rucksacks
  • Old Cameras
Costume
  • Horace's Overalls 
  • 80's clothing for Robin, Meg, Chris, Ray, and Patrick
  • Victorian Clothing for the 'guy that runs at camera' and 'scary kid'

Thursday, 12 January 2017

What we've done today: We have written a synopsis for our horror film, which will now allow us to plan for our horror trailer. We split up our plot up into Todorov's Narrative Theory and also discussed what character types, from Propp's Theory, which we will include in the film. We have researched potential locations for the shoot and discussed props, costume, and special effects for specific shots. 
What was agreed: We MUST acquire permission for any of our shooting locations. 
What we will do next lesson: Write and document character profiles, the 5 key plot points of our narrative, and email the owners of our desired shooting locations.

 What we've done today: We have made a power point on the setting and characters in our narrative, which will allow as to chose a cast. We have also researched names to fit the 1980's era which our film is set in. 
What was a agreed: We have agreed on the names of Ray, Chris, Megan, Glen and Patrick found on on '80's name generator' website. 
What will we do next lesson: Next lesson we will finish out synopsis and key scene blog post and hopefully get onto the shot list. 

What we've done today: Finished the 'research impact on production' post and the character profiles on the 'original idea' post. We also scanned in our first draft of our shot list along with the side notes. 
What was agreed: We have final character names and information on their role in the narrative of our film. 
What we will do next lesson: We will get everything uploaded on our blogs, and we'll begin to make progress on our audience research questionnaire. 

What we’ve done today: Today, we have learnt how to correctly create a story board and practiced the new techniques learnt such as how to show pans, tilts and zooms in the story board. We have also carried on with creating an audience research questionnaire and carried on with our trailer analysis. 
What was agreed: We have agreed on all the audience research questions for the questionnaire and posted them on survey monkey. 
What we will do next lesson: By next lesson we have our questionnaire responses which will be analysed and turned into pie/bar charts. 

02/12/2016 
What we've done today: Today we reviewed and analysed our Questionnaire results for our horror film idea. We made graphs and talked through the results of each question. We have also continued to work on our trailer analyses and finally got round to posting our shot list. 
What we agreed: We agreed that we should allow more time to gain more responses for our questionnaire next time around. We also agreed that every member of the group should be working on something throughout the entirety of the lesson. 
What we will do next lesson: Next lesson we will continue to work on our designated tasks and ensure that all our shared work is on each group members blog. 

06/12/2016 What we've done today: We learnt about and began filling in release forms. We put in a call to the Thorpe St Andrew borough council to get in touch with the owner of the land. We continued with the trailer analysis and looked at trailers for inspiration for our opening shots. We also discussed potential music for the trailer 
What we agreed: Opening shots for the trailer, sound effects. 
What we will do next lesson: Continue the work on the storyboard, discussing more ideas for shots. 

What we've done today: We have fully established synopsis ready to write up and blog. We have also made a start on the risk assessments and continued the communicate with the owners of a filming location. We also uploaded the initial ideas which were hand written and scanned into the computer. 
What was agreed: We agreed a final synopsis of the film and found the exact location for shooting. 
What will we do next lesson: We will finalize the shooting location with the owners and continue to complete risk assessments. 

What we've done today: today we have completed our full synopsis allowing us to now move swiftly on our storyboard. We have also been working on uncompleted trailer analyses 
What did we agree: we agreed to focus our combined efforts on both the story board and shot list 
What will we do next lesson: we hope to get a considerable amount of the storyboard and shot list complete ready for production after the Christmas holidays. 


What we've done today: we have complete 7 shots so far of our storyboard and completed the majority of the risk assessments for the shorting locations. We have also dealt out some of our talent releases to potential actors. 
What was agreed: We will work on the storyboard in our spare time. We will also get the rest of the talent releases given out to the other potential actors that we discussed today. We are yet to confirm our permission to film at St. Andrews, but hope to confirm it this week. 
What we will do next lesson: continue to work on the storyboard and risk assessments. We also plan to get as all recently complete work uploaded to our blogs. 

What we've done today: Made a start on the 'document' props ready for the shoot this Sunday, and we got the shot of the barbed wire being cut 
What was agreed: Shooting times, costumes, and props have all been agreed on with both the crew and actors. What we will do next lesson: Make sure all props and costumes are prepared for this Sunday's shoot.

What we've done today: As prep for the shoot at the weekend we have sewn a 'Tempus' logo on the back of a workers overall as an our fit for our films killer, Horas. We have also created a map of the forest to use as another prop for the shoot.
What we will do next lesson: Next lesson we will view all the footage from the shoot and edit it. 
What was agreed: we agreed on a typewriter styled font to use the document we're using for a prop. We also finalized the times and locations that we're going to shoot at the weekend.  


What we've done today: We saved our footage on to the mac and watched through them, coming up with other ideas as we went along,
What we agreed: That we will film this Sunday at Fritton Woods
What we will do next lesson: Finalise plans for Sunday and begin the edit

12/01/2017

What we've done today: scanned in our storyboards and props lists for the weekend shoot. edited our first scene together.
what we agreed: That two actors will be wearing Victorian clothes for the Fritton woods shoot. we also organised meeting times for shooting and what props and equipment we would require.
what we will do next lesson: continue work on our horror trailer edit and make a start on the movie magazine cover.